Frequently asked questions

On the scan page, drop, paste or choose a photo or a screenshot, then press Run scan. Screenshots from TikTok, Instagram or Pinterest work as they are: the app’s buttons and captions are cut away where we can find them.

Every piece in the picture is found and searched on its own: the top, the trousers, the shoes, the cap and the bag. You see each piece as soon as it is found, then its shops as its search answers. While it runs you can press Cancel scan. We ask first, because a cancelled scan still uses its credits.

Beside your picture, each piece has a tile with its best match and how many more options it has. Under it, every piece has a card: the best match first, more options after it, similar pieces at everyday shops like Zara, H&M and COS, the cheaper ones marked, then listings with a price and a secondhand row. Under each best match you can tell us whether it was right. New scan, beside "Wrong garment? Mark the right one", starts again.

Yes. After you choose a picture, press Mark one part, draw a box round what you want, and press Scan this part. Only that part is searched, and it costs 10 credits, like a scan. On your results, "Wrong garment? Mark the right one" does the same for something the scan missed.

It changes what comes first the next time that picture is scanned, by you or anyone else. A best match you say is wrong won’t come first, and one you say is right will. Before a No we ask whether it was close: a close one isn’t pushed down. After a No you can say what was off and mark another link on the card as the one, and after either answer you can tell us more in your own words, which the swag.ai team reads. Pressed the wrong one? Press it again, or Undo, and it is taken back. When enough different accounts keep saying no to a shop’s best matches, that shop stops coming first on any picture. Nobody else sees that the answer was yours; the swag.ai team can.

Every match has a heart: press it and choose a list, or make one. On a list, Add a wish also takes a link from any shop. Your lists are on Wishlist, where you can share a list with your friends. Share under your picture sends what a scan found with its links, and Share on a list or a wish does the same for those. To show a whole scan, post it to the feed from the bottom of the results, choosing which listing each piece shows in its swag. bar.

In Settings, which opens from your profile picture at the top right. Your sizes are shown beside every shop link, and your country decides whose shops the search puts first.

In Settings, from your profile picture: your plan, your credits, when Pro renews, Cancel subscription, and your card and invoices. On a free account, Upgrade at the top of the page shows what Pro adds.

A photo you took, or a screenshot from TikTok, Instagram, Pinterest or anywhere else, as a JPEG, PNG or WebP; an iPhone turns its photos into JPEGs as you add them. On a screenshot, the app’s buttons and captions are cut away first where we can find them. Nothing is ever downloaded from those apps: you pick the picture from your own phone or computer.

Every piece of the outfit, each on its own: tops, trousers, jeans and skirts, dresses and coats, shoes, caps and hats, bags, and accessories like glasses and belts. Socks are left out, and so is the children’s section.

Not always. It depends on how clearly the piece shows, and on whether a shop that Google Lens can see sells it. That is why every piece gets a short ranked list instead of one guess: the best match first, then more options. If a scan looked at the wrong thing, you can draw a box around the right one and scan that again, for the credits of a scan. When nothing is found, it says so.

On the results, press "Wrong garment? Mark the right one", draw a box around the piece you meant, and that part is scanned on its own. It costs 10 credits, like a scan.

Yes, on the front page. You see every piece we find and how many shops sell each one. Seeing which shops, with the names and prices, takes a free account, and opening the scan there uses 10 of its credits, like any scan. One address gets a few of those a day.

You see the pieces as soon as they are found, then each piece’s shops as its search answers. It takes a few seconds longer than one Google Lens search, because every piece in the picture is searched.

Yes, in your phone’s browser: add a screenshot, or take a photo right there. There is no app in the App Store or Google Play yet.

From the shops’ own listings in the search results. A price is shown with a ~ because it can change before you get there, and a listing without one says "check site". We never guess a price.

Not every listing in the search results has a price. When one doesn’t, we say so instead of guessing, and the shop’s own page has it.

Listings that name the piece’s brand, the brand’s own shop, and shops selling it new come before resale, and a shop people know comes before one nobody has heard of. Resale is never left out, because a limited piece may be sold nowhere else: what the rest of a card doesn’t show has a Secondhand row of its own. Only pages that sell clothes are kept: songs, magazines, news and wallpapers are left out.

After the best match come more options, and an option that costs less says how much less when both prices are in the same currency. Then similar pieces at everyday shops like Zara, H&M, COS and Uniqlo, when the search finds any. Then up to three more listings that have a price, or six on Pro. When nothing cheaper turns up, nothing is marked.

When no shop that Google Lens can see sells it, the piece’s card says so. A clearer, closer picture of the piece often helps, and you can draw a box around it and scan just that part. A scan uses its credits whether or not we find a match.

No. Tell us your sizes once and they are shown beside every shop link, so you know what to look for when you get there, but the search results don’t say which sizes a shop has.

Yes. Choose your country in Settings, from twenty, and the search runs as that country, with shops on its own websites first. Until you choose, it searches as the US.

Some shop links can be affiliate links: if you buy through one, swag.ai may earn a commission. That never changes which products we show or the price you pay, and the results say so under the cards when there are any.

Every match has a heart. Press it, choose one of your lists or make one, and the product is saved there with the shop’s photo and price. A product is in one list at a time, so saving it into another moves it.

One on a free account, and up to 50 on Pro. A free account that already has more keeps them and can still save into them.

Only the lists you share with them. They see the products in a shared list and their prices, never the pictures you scanned, and what you add to it shows in their feed. Every list is private until you share it.

Only if you turn on “Show friends what I open to buy” in Settings. Then a piece you open with Buy shows on your friends’ feeds, with its shop. We can’t see whether you bought it, so it says “opened”. It’s off unless you turn it on, and turning it off hides what was shared.

By their name on swag.ai: open Wishlist, then Friends. They choose whether to accept, and a declined request can't be sent again by the same person.

Yes: from their post, their comment, their page or your friends page. Neither of you then sees the other's posts, comments or lists, a friendship between you ends, and neither can ask the other to be friends. They aren't told. Settings lists who you blocked, with Unblock.

Part of Pro: every night we look up the price of everything in your wishlists, and when one drops you see it on your wishlist and can get an email.

Yes, to start. A free account gets 50 credits a month and a scan costs 10, whether or not we find a match, so that is 5 scans a month, with no card. Pro is $9.99 a month, or $95.99 a year, for 150 credits every week. Max is $25.99 a month or $249.99 a year for 500. Pricing has the details.

What a scan costs: 10 credits, whether or not we find a match, and the same for scanning a part of a picture again. Credits don’t carry over: a free account starts each month at 50 again, and Pro starts each week at 150.

150 credits every week, 15 scans, instead of 50 a month; more of every search, all 25 shop links a piece where Free shows 4 and locks the rest; up to 50 wishlists instead of one; a price check on everything in your wishlists every night, with any cheaper lookalikes it finds; your recent scans, whole with their picture for a day and then each piece with its first shop links; your own stats, and a quiz on your month on swag.ai when it ends; Inspiration, the pieces people pick most; other colours for the site (Classic or Dark); a Pro ring round your profile picture; and priority when swag.ai is busy.

Everything Pro has, with 500 credits every week, 50 scans, instead of Pro's 150; up to 200 wishlists instead of 50; your last 200 scans kept instead of 50; and a gold ring round your profile picture. It is $25.99 a month, or $249.99 a year.

Yes, between Pro and Max and between monthly and yearly, under Change plan in Settings. Stripe works out the difference for the time you have left: if the new plan costs more, you pay the difference at once; if it costs less, it is kept as credit toward your next payments. Nothing is refunded. What you have used this week stays used.

A section on the scan page for Pro: the pieces the most people opened with Buy or saved in the last 30 days, each as its shop lists it. They are counted without names, a piece only appears once three different people chose it, and nobody’s picture is shown.

swag.ai has limits on how many scans run in a minute and how much searching it does in an hour and a day. When it gets close to them, free scans pause first, so Pro scans keep going until the limit itself. A paused scan costs nothing.

Yes. Open Settings from your profile picture and press Cancel subscription. Pro stays active until the end of the period you've paid for, and you aren't charged again. Changed your mind before then? Press Keep Pro.

No. Pro is paid a month or a year in advance: cancel any time and you keep it until the end of the period you've paid for. If you live in the EU, the EEA or the UK, the law lets you cancel within 14 days of your first payment and get back the part you haven't used; the Terms explain it.

Payment happens on Stripe’s checkout page. Your card details never reach our servers.

Yes. A year of Pro is $95.99, which is $8 a month and $23.89 less than twelve months of paying monthly. Upgrade opens on Yearly, and it renews once a year until you cancel.

Location and other details are taken out of the file first. The picture is deleted within 24 hours, and so are the pieces cut out of it, unless you save one to a list or post it to the feed. We don’t use facial recognition, and your pictures are never sold or used in advertising.

No. Nothing you give us is sold or used for advertising, and the site sets no analytics or advertising cookies.

Invite friends. Earn credits, in the menu, has your invite link. When a friend makes a new account through it, 10 credits are added to yours, enough for one scan, for up to 50 friends. They count like any other credit and don’t carry over past your next refill. We never tell you who joined.

Write to swagai.app@gmail.com, or press More in the menu, then Help or Feedback.

swag.ai is for people 16 and older, so a new account gives its birthday before anything else. It is never shown to anyone, it is used only to check your age, and you can change it in Settings. A date that makes you younger than 16 isn’t kept, and the account can’t be used.

Every scan is a search for each piece in the picture, which costs us money, so scans come out of an allowance of credits that lives on your account. Your account also keeps your lists, your sizes and your friends.

Yes, in Settings, and everything in it goes with it. You can download a copy of your data there first.

Only if you said yes, and you don’t have to. Then at most once a week, or once a month if you choose that: a welcome, a friend waiting for an answer, scans you have left or have back, tips on finding and keeping pieces, what your plan has, a plan that may suit you when you run out, pieces you saved, or what’s new. Settings lets you keep the reminders and leave out the news and offers. We stop after three emails with no visit from you. Every one has an unsubscribe link that takes one click and no sign-in, and Settings has the same choices. We don’t track whether you open them. Messages you need about your account or subscription are separate.

Only the ones needed to sign you in and keep you signed in. No analytics, advertising or tracking. The Cookie Policy lists each one.

Scans people chose to post, with the pieces cut out of them and their matches, and the new wishes your friends add to the lists they share with you. Only people who are signed in see it. You can upvote, comment, report and block.

Everyone signed in to swag.ai. A post shows the pieces cut out of your picture, their matches and your caption, never the whole picture. You can delete a post or a comment at any time.

Pictures you have the right to share. No pictures of children or of people who haven't agreed to it, no nudity or violence, and nothing hateful, harassing or illegal. Captions and comments with a slur aren't saved, an automatic check holds a post whose picture shows nudity or violence for a moderator, and a post that several people report is hidden until a moderator looks at it. The Community Guidelines have the details.